We're a Phoenix-based direct business lender built around a simple belief: that understanding a business deeply is the only honest basis for funding it.
Profound Financial PLLC was founded on a conviction that most business owners deserve better than the lending experience they've been offered. Too many lenders make decisions based on surface-level metrics — a credit score, a month of bank statements, a quick algorithm — without ever truly understanding the business they're evaluating.
We exist to offer something different. As a direct lender with no brokers and no middlemen, we can take the time to actually understand your business — your industry, your seasonality, your growth trajectory, your potential. That depth of understanding leads to better funding decisions for everyone.
Based in Phoenix, Arizona, we serve business owners across the country who need a lending partner that sees beyond the obvious — the underground aquifer beneath the desert surface, the root system beneath the arid ground. Profundity, by definition, goes beneath the surface. So do we.
Every decision we make — every offer we structure — traces back to these commitments.
We move quickly because our process is efficient — not because we cut corners on understanding. A well-understood deal closes faster and serves everyone better.
No brokers, no layers, no hand-offs. You work directly with us, and we own the decision. That means cleaner communication, faster answers, and real accountability.
Every business is different. We don't force your unique situation into a generic product. Our funding structures are built around how you actually operate and grow.
You'll know exactly what you're getting before you sign anything. No hidden fees buried in fine print. No surprises after funding. What we say is what you get.
We root for our clients. When your business grows, our relationship grows. We're not looking for a one-time transaction — we're building a long-term funding partnership.
If a deal doesn't make sense for your business, we'll tell you. Our reputation is built on doing right by business owners, not maximizing fee extraction.
Dannett built Profound Financial around a belief that business owners deserve a lending partner who takes the time to truly understand what they've built — and what they're building toward.
Profound Financial PLLC was founded by Dannett Gardiner with a singular focus: to provide small and mid-sized business owners with access to capital that is structured fairly, explained clearly, and delivered by someone who actually understands their business.
The name Profound is intentional. It comes from the Latin profundus — meaning deep, fathomless, rooted. That's how we approach every funding relationship: with depth, care, and a commitment to understanding what lies beneath the surface of your financial statements.
Operating from Phoenix, Arizona — a city that has always known how to find sustenance beneath an arid surface — Profound Financial serves entrepreneurs nationwide who need more than a generic lender. They need someone who will dig deeper.
11225 N 28th Dr, Suite B214
Phoenix, AZ 85029
dannett@theprofoundfinancial.com
We respond within one business day.
We fund businesses across all 50 states. Wherever your business operates, we can help.
Apply today — decisions within 24 hours.